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Native advertisements displayed in the user circle of friends in the form of original content similar to friends. By integrating hundreds of millions of high-quality user traffic, Moments Ads provides advertisers with a unique Internet social promotion and marketing platform in China.
WeChat’s Moments Advertising shows up on the Moments feed for the user as a social post from friends. This advertising mode replicates an organic post, however, is marked with a “Promotion/Advertisement” sign on the top right corner of the post.
Official Accounts are verified accounts that post articles daily on WeChat. WeChat Official Accounts Advertising is buying/bidding for a banner ad spot on certain account’s articles. The method is based on WeChat’s algorithms and will supposedly place your banner ads under articles that your target audience will most likely follow and read.
The Mini Program/Games advertising are pop up banners that show up in third party integration within WeChat. This integration allows users to order a cab or online shop directly via WeChat. Within these built-in extensions, developers can provide ad space, and brands can bid by impression on their ad space. They have also allowed small mini-games to be played inside the app and have allowed ad space there too as popups when starting a new game or ending it.
When some or most of your target customers happen to be located in China, positioning in Baidu, the most used search engine in China and the fourth in the world, becomes critical. In this case, you can turn to Baidu Ads or Baidu Ads, which consists of improving targeting, increasing visibility and gaining recognition by advertising in the search engine.
There are several reasons why Baidu Ads should be included in the marketing strategy, one of which is that it is the largest Chinese search engine in the world. Although bing is also available in China, the number of users is scarce and the search results are not satisfactory. Baidu is the search engine with the most users
It should also be noted that Chinese consumers have high purchasing power, so it is a very good idea to try to enter this market, especially if you have a product or service that may interest this market. Plus, you don’t need to invest a fortune to run a good search engine marketing campaign on Baidu, so you don’t need to have a huge revenue stream.
Another interesting aspect of Baidu Ads is that it is a very interesting source of information about Chinese consumers, what their needs are and how companies can meet them. All of this can lead to new revenue streams and open up a whole new market.
For a brand looking to make money in China, understanding Baidu and using search engine advertising can be key. Also, with Google Ads, you can gain popularity very quickly without investing a lot of money.
Baidu Ads works much like Google Ads, first you need an account to access the tool. However, keep in mind that keywords are very important here, as ads will only appear when there is a very direct relationship between the two. That is, when the keyword is either an exact match or a synonym match. This is exactly what generates high-quality web traffic, because it's not the quantity that counts, but whether it's useful.
Baidu Ads allows you to activate Smart Core Matching, which allows you to make negative keyword lists so that your ad does not show when one of these keywords is used in a search. This is another way to ensure that the web traffic that arrives, even if little, is of quality, leading to better results and revenue
There are two types of ads in Baidu Ads, one is search ads, that is, ads that are displayed after a user conducts a search, and the other is display ads, that is, ads that are displayed in the form of banners. Within these two types, there are several formats:
Baidu PPC Ads: Displayed as search results when keywords are matched. They are usually ads with up to three lines of text and an image to make them more visually appealing.
Brand Zone Baidu Ads: These ads are used to promote brands, that's why they contain links to official websites, specific products, information or offers and promotions. They are the ads that appear in the first position in the SERP, but they cost more and are paid on a CPT (cost-per-time) basis.
Baidu Non-Brand Ads: These are ads that are triggered in response to a user searching for a question. These types of ads are charged on a CPC (cost-per-click) basis.
Baidu Feed Ads: These ads are integrated with organic content and can appear between Baidu products, the homepage itself, between news feeds, or other spaces.
Depending on your goals and interests, and even on what you want your ad to appear on and your budget, you can choose one of these.
